Join the ALPHA UP movement to get the strategies, insights, and connections to ignite massive growth in your BODY, BRAND, & BUSINESS.
YOU ARE NOT ALONE . . .
In fact, over the last few years, we've brought together individuals, entrepreneurs, and business owners ... people just like you, and created an amazing movement.
We all work together to help solve each other's struggles in business and EVERY ASPECT of life. We've built a strong bond with one another, and created a true family of extraordinary people who have each other's back.
We're talking about qualified people you can call on when you need advice, and they're there to help you.
Alpha Up started as a few individuals & entrepreneurs and has become a unified and unstoppable force ... and we're just getting started!
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What is this?
24K ALPHA UP
This isn’t just a program, it’s a proving ground.
Alpha Up is where mind, muscle, money, and mission align. It’s a raw, unfiltered experience for men who refuse to settle — the ones who are wired for more and demand excellence in everything they touch.
Led by high-performance coach and entrepreneur Derick Gant, this movement is built for the modern alpha men bold enough to carve their name into the culture, unapologetically.
Think grit meets intensity without ego, but with all the elevation. This is where warriors, thinkers, creators, and visionaries sharpen their edge.
Whether you’re building a business, a brand, or a legacy, Alpha Up gives you the tools, brotherhood, and accountability to dominate your space… not just for personal gain, but to uplift your family, your circle, and your community.
This is for men who:
- Don’t chase hype — they build empires.
- Aren’t just in the gym — they’re in the arena.
- Think deeply, act decisively, and lead boldly.
- Believe excellence isn’t optional — it’s the standard.
If that’s you... welcome to the front lines.
It’s time to Alpha Up.
Joining us Will Change Your Business & Life
When you commit to ALPHA UP, transformation isn’t a possibility; it’s inevitable.
This is not another course. This is a full-throttle recalibration of who you are, what you stand for, and how powerfully you move in the world.
We confidently guarantee that if you show up, do the work, and stay plugged in, you will radically upgrade your business, your mindset, your discipline and your entire life.
🔥 Here’s just a taste of what you’ll unlock:
Engineered Growth: Experience measurable, systematic elevation in your life, business, and influence.
Alpha Mindset Blueprint: Discover the real psychology of confidence, command, and control.
Core Value Mastery: Establish a rock-solid internal compass your values become your launchpad for scaling every part of your life.
Magnetic Relationships: Cultivate a winning attitude that attracts loyalty, love, and legacy-level partnerships.
Strategic Brotherhood: Connect with a powerful network of driven men who hold you down and call you higher.
Mental Dominance: Build unshakable toughness that makes stress, setbacks, and excuses obsolete.
Elite-Level Mentorship: Learn directly from high-impact guest instructors who’ve walked the fire and built empires.
Universal Laws of Power: Apply timeless success principles to dominate your niche and upgrade your lifestyle.
Influence & Impact: Build a presence that commands respect and shifts rooms.
Emotional Intelligence & Interpersonal Excellence: Elevate how you lead, communicate, and connect.
Goal Domination: Stop setting goals, start annihilating them. Personally. Professionally. Spiritually.
Dream Ownership: Take full control of your vision, or risk working for someone else’s for the rest of your life.
Purpose Over Hype: Discover your unique genius and use it to influence culture and change your world.
Winning Environment: Surround yourself with men playing at your level and beyond this circle levels you up fast.
This is the shift. The forge. The fire.
This is ALPHA UP.
If you're ready to stop playing small and start leading like you were born to…
The time is now.
Are you a person committed to EXCELLENCE?
Then don't miss this OPPORTUNITY!
If you are COMMITTED, you'll want to enroll now. We open enrollment 4 times a year and for a limited time. Take advantage of your opportunity, or else stay on the on the outside looking in.
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Your Alpha up Experience will continuously evolve and elevate your life. This is a legendary change in the trajectory of your complete life as well as your families lifestyle.
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The real investment is an agreement with yourself to go all out in every aspect of your life. No more holding back to see if things will work out. We make them work out in your favor.
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They say that money is the root of all evil. Well, you tell them that the more you have the more you can help. This is your season to prosper and secure your future today and for generations to come.
FACT: The GURUS are wrong. It's not easy ... but it is POSSIBLE!
Envision what you can accomplish in life if you have a PLAYBOOK taught to you by people who have already traveled the path ahead of you.
Derick Gant is the CEO of Gant Investment Advisory Company and The 24K Life Community Founder. He is also a speaker, financial expert, and performance coach with over 30 years of entrepreneurial experience. In 2019, Derick published The 24K Life Code: The Only Difference Between Mediocrity and Greatness, a book that guides others step-by-step to achieve their best and get the results they’ve been seeking.
In addition, you may have caught Derick on CBS, NBC, ABC, Fox News, or one of his two TEDx Talks sharing his tips with millions of people on how to make money and how to grow and keep it. Through his programs, books, and videos, Derick empowers others to break through barriers to have a bigger vision for themselves and live out their dreams.
Here's our guarantee to you...
You're wrong if you think simply joining Alpha Up will solve all your problems. So many times people buy program after program looking for the "secret sauce" that will magically propel them to be an instant millionaire. If that's what you believe this is NOT the program for you, and it's best that you move on.
Now, if you're prepared to put in the effort to connect & network, attend all of the live calls ready to learn, and implement the principles and strategies that will be taught ... we guarantee that you will be able to take your business and your life to a level you never thought was possible.
We're not going to hold your hand, you have to do the work ... but, if you're prepared to invest your time and effort into Alpha Up, you will get far more in return.
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Let’s be real, Alpha Up won’t fix your life just because you joined.
If you're looking for some magic pill or a quick shortcut to become an overnight millionaire, this isn’t for you.
Move on.
There’s no secret sauce here. No hype. No fluff.
Too many men jump from program to program hoping success will just happen for them. That’s not how we roll.
But... If you’re ready to show up like your future depends on it — because it does — then Alpha Up will change your life.
If you're willing to:
Show up to every live call hungry to learn
Plug into the network and forge powerful connections
Apply the principles, not just hear them
Do the work — even when it’s hard, inconvenient, or uncomfortable
Then we guarantee you’ll rise to levels you didn’t even know existed. In your business. In your confidence. In your leadership. In your impact.
We won’t coddle you. We’re not here to babysit your dreams.
But if you bring commitment, consistency, and a relentless will to win —
Alpha Up will multiply everything you pour into it.
Show up serious.
And watch your whole life elevate.
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THERE IS POWER IN UNITY SO SPOUSES & LIFE PARTNERS
ARE INCLUDED AS ONE MEMBER
THERE IS POWER IN UNITY SO SPOUSES & LIFE PARTNERS
ARE INCLUDED AS ONE MEMBER
ARE INCLUDED AS ONE MEMBER
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Your Membership includes:
* Group coaching calls for members only. There will be 3 live conference calls each month during the program. Each call will be with one of our team experts, and we'll even bring in people from our own networks to level up your business & life
* On Live Calls, we do Q&A. You'll have the chance to ask us the exact questions you need answers to in order to grow in business and life
* You'll get 24/7 access to your Alpha Up family in a private online community, where you can interact & leverage the power of having an elite group of entrepreneurs and business leaders at your fingertips
* Get the opportunity to learn from us in person at 24K Life Summits. Throughout the year, we will host various events that dive deep into specific topics, like marketing, company culture, leadership, and much more. As a member of the Alpha Up, you will have the opportunity to apply to attend these for an additional cost
* Form strategic bonds with fellow members to expand your business, and even create new business endeavors
* Preferred access to new training programs that we produce in the future
*** BONUS: You'll start by getting a private one-on-one session with Derick, a signed copy of the 24K Life Code, and a 24K Life planner. Learn the 4 pillar of a dominant life directly from Derick which will lay the foundation for you to adopt and begin the 24K Life Alpha lifestyle.
With that being said ...
- Are you ready to learn and implement things that will help you grow your business to new levels?
- Are you ready to surround yourself with like-minded individuals that you can talk to anytime you want?
- Are you ready to become part of the group that will change the landscape of the business-world as we know it?
If you're ready, complete your enrollment below!
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